Bob Roth founded Cypress with his family in 1994 and has been at the helm as Managing Partner since December 2003. Experienced in consumer products, healthcare and software since 1984, Bob is considered an innovator of technologies used to enhance communication and effectively support customers and peers in the health and home care industries. Bob was a finalist for the 2015 Phoenix Business Journal’s prestigious Healthcare Heroes award. In 2013 Cypress was awarded the Better Business Bureau’s Business Ethics Award, the only home care agency to be nominated let along win this coveted award. His community involvement includes hosting a weekly radio show, writing publications, serving on various boards and advisory committees, representing Cypress at networking events and attending conferences. Nationally, Bob serves on the Home Care Association of America (HCAOA), locally; he serves on the Board of Directors for the Banner Alzheimer’s Foundation, DUET Partners in Aging and is on the ambassador committee for Aging 2.0 – Phoenix Chapter. When he’s not working, Bob enjoys playing golf, tennis, hiking and walking with Lacey, our pet therapy dog.