On the latest episode of Health Futures – Taking Stock in You, host Bob Roth sat down with health tech entrepreneur Josh Komenda, CEO of Brightwood Health, for an eye-opening conversation about how technology and compassion can reshape the future of home care.
🎧 For the full episode, CLICK HERE.
Where Tech Meets Tenderness
At Cypress HomeCare Solutions, we know aging in place requires more than just support, it demands innovation and heart. Josh Komenda, founder of Brightwood Health and former CEO of Veyo, understands both. After disrupting the medical transportation industry, Josh turned his sights to in-home supportive care, bringing a deep respect for caregivers and a sharp eye for scalable tech solutions.
Start Sooner, Age Smarter
Throughout the episode, Josh and Bob emphasized the need for families to start care before a crisis hits. Too often, help is sought only after a fall or hospitalization. Josh believes home care shouldn’t feel like a loss of independence, but rather, an empowering support system that lets older adults stay in control longer.
And sometimes, he notes, it’s all about framing:
“Maybe you don’t need a ‘caregiver’, maybe it’s a personal assistant who helps you live your best life.”
Building a Team That Cares
Josh credits Brightwood’s rapid growth to a single factor: people. From front-line caregivers to back-end systems engineers, the company’s culture is built on accountability, empathy, and continuous improvement. Every hire is vetted for professionalism, emotional intelligence, and shared values, because when you’re entering someone’s home, character counts.
“We look for people who treat this work as a calling,” Josh said. “People who care deeply and want to make things better every day.”
Innovating Behind the Scenes
Brightwood’s vision is big and smart. By integrating tools like Sensi, an acoustic monitoring system that detects falls and unusual activity, Brightwood is using technology to extend independence, not replace human care.
“If a caregiver can’t be there 24/7, sensors can provide peace of mind,” Josh explained. “It’s about scaling human compassion with smart, invisible tech.”
Scaling with Soul
With operations launched in Phoenix and new expansions in Tucson and Flagstaff, Josh is taking the long view. He knows the only way to scale is to find the right people, leaders who reflect Brightwood’s culture of purpose, excellence, and care.
“You can’t fake passion,” he said. “You have to find people who truly care, and then build from there.”
At Cypress, We Believe in Leadership Like This
At Cypress HomeCare Solutions, we’re proud to spotlight entrepreneurs like Josh Komenda who are rethinking how we age, with dignity, technology, and deep respect for the human experience.
To learn more about Brightwood Health, visit their website.
To find out how Cypress supports families across Arizona, contact us at (602) 932-7052 or visit CypressHomeCare.com.
This content is intended for educational purposes only and should not be considered medical or legal advice. Please consult with professionals regarding your individual needs.
🎧 Catch the full episode of Health Futures – Taking Stock in You at
CypressHomeCare.com/media/radio-show
